How Does It Feel?

Technology that is breathtakingly innovative and extraordinarily advanced ends up in the rubbish almost as often as it gets into consumers' hands. Why is this though? How is it that some of the most promising pieces of new technology are sometimes the biggest flops?

Often times the reason for this is the same as why we didn't toss our phones for Google Glass and why a man having his mid-life crisis still walks into a Porsche dealership before considering a Tesla. 

It is all about how it feels.

There is no replacement for the familiar. An electric car doesn't roar to life like that of a gas guzzling turbo charged beast. It doesn't change gears as you turn a bend in the road. In short it doesn't feel like what a mid-life crisis should to most people. This ends up creating a hurdle to adoption that some products simply can't cross and adds to the litany of market forces working against any new company or product.

When innovating and creating technology that will define the future, don't forget to look behind you for inspiration. When you can create something new and exciting while still keeping an intuitive, familiar feel to it, you develop technology which is that much better at serving its purpose.

Many entrepreneurs forget that all of the tools and products that exist today were originally created with thought and sometimes have good reasons for functioning the way they do. When you can tap into some of that age old wisdom to create something new you truly begin to innovate and work towards the success of your idea. 

Here is one of the more recent projects we have come across that perfectly demonstrates how to connect something that new technology and research makes possible to the comfort and feel of the past to create an inspiring new product.